Energy and bills comparison firm Uswitch have decide to marry one of the key decades for technology with 21st century innovations... and one of the charming 60's-style adverts is for a handy electric bike that will “give your legs a well-deserved rest!”.
The 1960's was also known as the 'Golden Age of Advertising', with marketing professionals of the time constantly coming up with new persuasive ways to sell emerging tech such as games consoles, vacuum cleaners and dishwashers:
"As a consumer in 2020, we are bombarded with an estimated six-ten thousand adverts a day, a stark contrast to the simpler times of the 1960s. We've taken six of the most revolutionary tech inventions of today and reimagined what the adverts would have looked like if they had been launched 60 years ago", say USwitch.
The 60's e-bike advert shows a happy chap riding a bike with all the advantages of a reasonably good e-bike in 2020, but with an old school step-through steel frame and rather heavy-looking battery pack: "Say goodbye to difficult hill climbs and tired legs, the new electric bicycle makes cycling a breeze!", says the ad.
"Sleek, stylish and secretly powerful, with up to 35 miles on a single charge, you can ride faster and further than ever before."
Ironically, if you asked a hipster in 2020 to make them an e-bike the design above probably wouldn't be too far off their ideal retro machine! In real life we've seen something similar yet slightly more subtle from Capri, who make vintage-inspired e-bikes with batteries that are disguised as classic silver bidons.
Other items given the 60's ad treatment by Uswitch include the iPhone, the Fitbit and Amazon's Alexa - see them all here.
