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The Apprentice does e-bikes – and sales record gets smashed!

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Simon MacMichael

Born in Scotland, Simon moved to London aged seven and now lives in Cambridgeshire with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at ebiketips' sister site since 2009.