Gocycle have partnered with breakfast nutrition brand Fuel10k to increase awareness of how e-bikes can lead to a more active lifestyle... and five extra lucky people who buy a promotional Fuel10k product between now and April could get the ultimate helping hand, as there are five fast-folding Gocycle GX bikes to be won as part of Fuel10k's biggest ever on-pack promotion. 

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Over three million Fuel 10k packages - which includes breakfast drinks, protein porridge pots and granola - will carry the promotion, and for those not lucky enough to win one of the bikes there is also the chance to win t-shirts, drinks bottles and discount codes. 

It's part of a wider push to get more people to realise the benefits of e-bikes for fitness, health and convenience. Gocycle's founder Richard Thorpe commented: “We are really excited about the opportunity to spread the message of the enormous health benefits of e-bikes to millions of people across the UK. E-bikes are the perfect travel solution for people who want to lead a more active and sustainable lifestyle – and above all they are fun!

“This partnership is all about fuelling more people to lead a more active lifestyle in the long-term. E-bikes are a great way to get back out onto two wheels. Having the electrical assistance on tap removes many of the daunting elements of cycling and encourages more people to cycle more of the time which can only be a good thing."

Fuel10k's MD Scott Chassles says: “We are an increasingly time-poor society and everyone
seems to be busier than ever, but that shouldn’t be at the detriment of our health. Fuel10k exists to give people a better for you, protein-based, breakfast on-the-go, which helps them to maximise the precious little time they have in the morning and fuel their active day ahead. We are really excited by this partnership as e-bikes can really enhance the lifestyles of busy people by helping them to have a healthier, more sustainable and speedier commute.”

Alongside selling some of the most advanced folding e-bikes on the market, Gocycle are no stranger to promoting their usage to boost health and cut pollution - back in April they announced they would pay their employees 40p per mile to commute by bike to their Chessington headquarters, becoming the first UK company to launch such a scheme. 

You can find out more about entering the competition for your chance to win a bike and lots of other prizes on Fuel 10K's website - their products are available at supermarkets nationwide.