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Former F1 team owner Eddie Jordan launches e-bike brand

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Rebecca Bland's picture

Rebecca Bland

Rebecca has been writing about e-bikes for four years, after a typically ill-timed career change pre-pandemic. She's been riding bikes since she can remember, and fell back in love with them after realising it was faster, cheaper, and more fun than getting the bus to work. Nowadays she enjoys all kinds of bikes, from road to eMTB and is training her border collie pup to become a trail dog. 

2 comments

4 months 1 week ago

Redefine urban commuting as what, exactly? These are entirely ordinary by the look of them. This much marketing bs must actually put people off.

Obv if they really did look like Jordan F1 cars, covered in adverts for fags, I'd definitely buy one...

4 months 2 weeks ago

Quote:
“thanks to its stunning yellow Team Jordan branding, it looks every inch the F1 race car on wheels.”
Funny, looks like a cheap open mold frame with some stickers in it to me.