If you need convincing that e-road bikes are a good and positive thing for both the e-bike and road bike industries, then let us hand you over to the content people at Cube Bikes.
In 103 rather emotive seconds, we think that the brand has encapsulated the positive and inclusive spirit of e-bikes, featuring its Agree Hybrid C:62 e-road bike, which we reviewed earlier this year.
The ‘Generations United’ video takes place on a mountain following an older man as he steadily ascends a cold and wet pass. The video features a revealing inner dialogue, a counterpoint with a younger man racing up the climb, and uncovers exactly why (to our minds, at least) e-road bikes can be such a positive tool for inclusivity in the bike industry.
However, instead of us giving you a blow-by-blow account, we encourage you to take two minutes out of your day to enjoy Cube’s work. Hats off to them, we say.