French footballing giants Paris Saint-Germain have teamed up with the Los Angeles e-bike brand Super73 for a run of limited edition Super73 Z-Series e-bikes to mark the 2019/2020 football season.
#PSGxSuper73
— Paris Saint-Germain (@PSG_inside) November 4, 2019
La collaboration @PSG_inside x @super73 dévoile une série limitée de vélos électriques aux couleurs du maillot third
https://t.co/7k3Ld6nkFT pic.twitter.com/7hW5aWRvt4
With immensely wealthy Qatari owners that have spent huge sums on players such as the Brazilian megastar Neymar in recent years, PSG have been exploring every revenue stream possible in an attempt to comply with UEFA's Financial Fair Play rules; deals include an unusual partnership with Deliveroo which allows fans to have takeaway delivered to their seats, and a collaboration with Nike's Jordan sub-brand for a clothing line.
This rebranded Super73 is their latest attempt to sell more merch, and it's essentially a Super73-ZSeries bike with some PSG-themed touches. You get a custom seat design, custom-painted frame, engraved headset top cap, red wheel spokes, white wheels, a custom chain guard and the PSG logo emblazoned on the base of the seat.
The other components include slick 20x4 inch Kenda Tyres, a 36V Panasonic battery, 250 watt motor and mudguards.
You can pre-order the Super73 x PSG Z Series now for a surprisingly affordable 1,670 euros via the Paris Saint-Germain web store, with orders being taken until the 4th December. The bikes will start shipping in Spring 2020.
